Best NLP patterns
In the book Ogilvy on Advertising, David Ogilvy (possibly the most famous advertising man in the history of advertising) said, “Ambiguity in advertising does not work, specificity in advertising works.” Sage advice. Worthy to save us a lot of time as we work out our NLP presence on the web.
What does that mean? Ambiguity means vagueness, uncertainty, haziness, indistinctness and abstraction. Specificity means exact, precise, explicit, detailed, distinctive and unambiguous.
We teach Hypnotic languaging in our NLP Coaching Practitioner Training(scroll down the page to read about it in the content section). And we show how to use the language of Milton Erickson in conversation during coaching and therapy – this is something I know something about.
In my early days in NLP, I owned a business consulting firm, working with advertising clients on a daily basis. Thinking I really knew, I decided to jump on my NLP horse and ride it for all it was worth. So, I wrote an advertisement for our new client, the language school.
The language school had a lot going for it. In business for over 30 years, fluent in Chinese, Japanese, German, French and Spanish. So, I wrote a Hypnotic induction for a radio advertisement. To the best of my memory it sounded like this:
“Imagine yourself speaking a new language. Float down into your body and see what you would see speaking that language; hear yourself speaking that language and feel how good it feels as you speak your new language. Now look at the people around you and how they look when you speak your new language perfectly. Hear the compliments you are going to get as you speak your new language, and notice you are really perfect at it…”
We kept track of our results, and in all the years of advertising for clients I only had two abject and total failures. This was one of them.
There was no response. Not a little response, not a trickle of new customers. There was NO RESPONSE. Wow!!
And then I got it. When people listened to the ad, they went into trance. The ad worked to put people in trance. It was excellent. But to get people to sign up to learn a new language? No. Why?
Because they were already in trance and when the commercial ended, they were still in trance imagining what they were instructed, but not signing up. Not taking action. After the ad finished then they came out of trance. By the time they came out of trance the ad was long gone.
So if someone asks for you advice on how to write a hypnotic advertisement using NLP Milton Model and/orHypnotic Language patterns …How too do tricks with the hooka? What does rain mean spiritually? What is the meaning of android mobile in hindi? What is the meaning of woeful? How to make protein pancakes? What does calories mean? What does rpa stand for? If you were face-blind, what kinds of other tricks might you use to compensate? What does fwb mean on snapchat? What does a ceo do? Ssi and ssdi benefits training myths, tips, tricks & how to make it work may 2016? How to get super glue off counter tips? How to put together wilton bag and tips? What is the meaning of until? How to do acrylic nails with tips? What does ceo mean? What does manhwa mean? What is the meaning of the lottery by shirley jackson? How to make an llc? What are the rarest animals? How to delete messages on messenger? What are slacks pants? How to draw a superhero? Tips how to sell house? How to find relative frequency? What is the meaning of dislocate? Tricks to being yourself when nervous? What is the meaning of the word prudent? What does kook mean? What is literal meaning? How many premiere league hat tricks? how do i buy from the autism helper How to get rid of a tickle in your throat? What accent does johnny depp have? Is it done tricks painted which he saw and all the exact places he visited? Which of the following do magic tricks take advantage sustained attention? What does doja mean? how to do a w3 form online tax form helper 2016 How to prevent bloating? What does mla format look like? Tricks to apply for a lower position when you're old? How to learn japanese? What is the meaning of elude? What does the + mean in lgbtq? Place to eat where they do cook does tricks? How to delete section break in word? What is the meaning of bella? What is a pivot table? What do the tire size numbers mean? What does orange represent? What does reticent mean? how to make command helper custom commands What does a cat purring mean? How to make a candle in minecraft? How to do tricks on mx vs atv reflex ps3? How to reset an iphone? How to meet people in a new city? How to tell if a cat is pregnant? How to shave with a straight razor? What is the meaning of heart rate? What is republicanism? What does a single herpes bump look like? How to do hard card tricks? What time is powerball drawing? What does the blue dot mean on samsung text? why they call this stuff hamburger helper What does rebuke mean? How to start a union? How to tell if diamonds are real? What does it mean to be petty? What does carrying capacity mean? What does owl in dream meaning? What does affiant mean? How to make fake nail tips stay on longer? How to call amazon customer service? What mind tricks does laughing gas do? What does the taliban stand for who are they? how to use helper code webkinz Transcription tips on how to not miss any words? What you resist persists meaning? How to hit the g spot? What does raven represent? What is the meaning of britches? what is galaxy client helper How to find the iqr? What does immediate mean? What is the meaning of fledgling? How to add developer tab in excel? What is the spiritual meaning of a stink bug? How much does it cost to get real estate license? What is the meaning of thrashing? How to dry peppers? What does spotting mean? How to find wifi password on iphone? Cali swag district teach me how to dougie? What does assured mean? how to make a commmuinty helper What happened to the tips and notes section in duolingo? How to go full screen on pc? How to calculate rate of return? Tops tricks when presenting a puchase agreement to a buyer? What is the meaning of rain on your wedding day?